{"id":298,"date":"2024-08-20T16:51:50","date_gmt":"2024-08-20T16:51:50","guid":{"rendered":"https:\/\/ericschlau.com\/home-2\/"},"modified":"2026-05-27T14:11:05","modified_gmt":"2026-05-27T14:11:05","slug":"home-2","status":"publish","type":"page","link":"https:\/\/ericschlau.com\/","title":{"rendered":"Eric Schlau &amp; Associates"},"content":{"rendered":"\n<!DOCTYPE html>\n<html lang=\"en\">\n<head>\n<meta charset=\"UTF-8\">\n<meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Bebas+Neue&#038;family=DM+Sans:ital,opsz,wght@0,9..40,300;0,9..40,400;0,9..40,500;1,9..40,300&#038;family=DM+Mono:wght@400;500;700&#038;display=swap\" rel=\"stylesheet\">\n<style>\n*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }\n\n:root {\n  --navy:  #1e3358;\n  --blue:  #4A8DB5;\n  --text:  #1a1a1a;\n  --mid:   #4a4a4a;\n  --light: #7a7a7a;\n  --bg:    #ffffff;\n  --bg2:   #f5f4f0;\n  --border: rgba(0,0,0,0.10);\n}\n\nbody {\n  background: var(--bg);\n  font-family: 'DM Sans', sans-serif;\n  font-weight: 300;\n  overflow-x: hidden;\n  margin: 0;\n  padding: 0;\n}\n\n\/* HERO *\/\n.hero {\n  max-width: 960px;\n  margin: 0 auto;\n  padding: 80px 32px 64px;\n}\n\n.hero-overline {\n  font-family: 'DM Mono', monospace;\n  font-size: 12px;\n  font-weight: 700;\n  font-style: italic;\n  letter-spacing: 0.2em;\n  text-transform: uppercase;\n  color: var(--blue);\n  display: flex;\n  align-items: center;\n  gap: 16px;\n  margin-bottom: 36px;\n  opacity: 0;\n  animation: fadeUp 0.6s ease 0.1s forwards;\n}\n.hero-overline::before, .hero-overline::after {\n  content: '';\n  flex: 1;\n  height: 1px;\n  background: var(--blue);\n  opacity: 0.3;\n}\n\n.hero-headline {\n  font-family: 'Bebas Neue', sans-serif;\n  font-size: clamp(52px, 9vw, 96px);\n  letter-spacing: 0.02em;\n  line-height: 0.92;\n  color: var(--navy);\n  margin-bottom: 28px;\n  opacity: 0;\n  animation: fadeUp 0.65s ease 0.2s forwards;\n}\n.hero-headline .accent { color: var(--blue); 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left: 0; right: 0;\n  height: 3px;\n  background: var(--navy);\n  transform: scaleX(0);\n  transform-origin: left;\n  animation: scaleIn 0.8s ease 0.9s forwards;\n}\n\n.stat-num {\n  font-family: 'Bebas Neue', sans-serif;\n  font-size: clamp(48px, 7vw, 72px);\n  line-height: 1;\n  color: var(--navy);\n  margin-bottom: 8px;\n  display: block;\n}\n.stat-num.blue { color: var(--blue); }\n.stat-num.red  { color: #c0392b; }\n\n.stat-label {\n  font-family: 'DM Mono', monospace;\n  font-size: 12px;\n  color: var(--light);\n  line-height: 1.5;\n  letter-spacing: 0.03em;\n}\n.stat-label strong {\n  color: var(--text);\n  display: block;\n  font-size: 14px;\n  margin-bottom: 3px;\n  font-weight: 500;\n}\n\n\/* ANIMATIONS *\/\n@keyframes fadeUp {\n  from { opacity: 0; transform: translateY(20px); }\n  to   { opacity: 1; transform: translateY(0); }\n}\n\n@keyframes scaleIn {\n  from { transform: scaleX(0); }\n  to   { transform: scaleX(1); }\n}\n\n@keyframes ticker {\n  0%   { transform: translateX(0); }\n  100% { transform: translateX(-50%); }\n}\n\n\/* MOBILE *\/\n@media (max-width: 640px) {\n  .hero { padding: 48px 20px 48px; }\n  .stats-row { grid-template-columns: 1fr; }\n  .hero-cta { flex-direction: column; }\n  .btn-secondary { margin-left: 0; text-align: center; }\n  .btn-primary { text-align: center; }\n  .hero-sub { font-size: 17px; }\n}\n<\/style>\n<\/head>\n<body>\n\n<div class=\"hero\">\n\n  <!-- HEADLINE -->\n  <h1 class=\"hero-headline\">\n    Your category is<br>\n    <span class=\"accent\">still wide-open.<\/span><br>\n    <span class=\"line-3\">Write and <span class=\"accent\">own it<\/span> now.<\/span>\n  <\/h1>\n\n  <!-- SUBHEAD -->\n  <p class=\"hero-sub\">\n    Our recent audit of 548 mid-market manufacturers and distributors ranging from $75M to $300M reveals a <strong>major owned media market gap.<\/strong> Only 6% publish newsletters, only 9% publish white papers, only 16% publish active blogs. <strong>Zero have written a book.<\/strong>\n  <\/p>\n  <p class=\"hero-sub\">\n    Strategic ghostwriting, owned media, and marketing for executives \u2014 books, original research, thought leadership, articles, blogs, and essays.\n  <\/p>\n\n  <!-- CTA -->\n  <div class=\"hero-cta\">\n    <a href=\"#schedule\" class=\"btn-primary\">Schedule a conversation<\/a>\n    <a href=\"#report\" class=\"btn-secondary\">See the audit \u2193<\/a>\n  <\/div>\n\n<\/div>\n\n<!-- TICKER -->\n<div class=\"ticker-wrap\">\n  <div class=\"ticker-track\">\n    <span class=\"ticker-item\">Own your words<\/span>\n    <span class=\"ticker-item ticker-dot\">\u00b7<\/span>\n    <span class=\"ticker-item\">Own your story<\/span>\n    <span class=\"ticker-item ticker-dot\">\u00b7<\/span>\n    <span class=\"ticker-item\">Own your sales<\/span>\n    <span class=\"ticker-item ticker-dot\">\u00b7<\/span>\n    <span class=\"ticker-item\">Own your words<\/span>\n    <span class=\"ticker-item ticker-dot\">\u00b7<\/span>\n    <span class=\"ticker-item\">Own your story<\/span>\n    <span class=\"ticker-item ticker-dot\">\u00b7<\/span>\n    <span class=\"ticker-item\">Own your sales<\/span>\n    <span class=\"ticker-item ticker-dot\">\u00b7<\/span>\n    <span class=\"ticker-item\">Own your words<\/span>\n    <span class=\"ticker-item ticker-dot\">\u00b7<\/span>\n    <span class=\"ticker-item\">Own your story<\/span>\n    <span class=\"ticker-item ticker-dot\">\u00b7<\/span>\n    <span class=\"ticker-item\">Own your sales<\/span>\n    <span class=\"ticker-item ticker-dot\">\u00b7<\/span>\n    <span class=\"ticker-item\">Own your words<\/span>\n    <span class=\"ticker-item ticker-dot\">\u00b7<\/span>\n    <span class=\"ticker-item\">Own your story<\/span>\n    <span class=\"ticker-item ticker-dot\">\u00b7<\/span>\n    <span class=\"ticker-item\">Own your sales<\/span>\n    <span class=\"ticker-item ticker-dot\">\u00b7<\/span>\n  <\/div>\n<\/div>\n\n<\/body>\n<\/html>\n\n\n\n<!--\n  BUSINESS BOOKS BROUGHT TO LIFE \u2014 Site Section\n  Drop this into your page where you want the book showcase to appear.\n  \n  FONT NOTE: Update 'Oswald' below to match your Kadence heading font\n  if it's different. 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Ramsey \u2014 book cover\">\n    <\/div>\n    <div class=\"book-details\">\n      <div class=\"book-meta\">Client Case Study<\/div>\n      <h3 class=\"book-title\">The Self-Aware Brand<\/h3>\n      <div class=\"book-author\">by Jason W. Ramsey<\/div>\n      <p class=\"book-desc\">A complete ghostwrite \u2014 from strategy extraction through final manuscript. The growth mindset framework a brand therapist built over two decades, <strong>captured and structured as a book that sells his expertise while he sleeps.<\/strong><\/p>\n      <div class=\"book-stats\">\n        <div class=\"book-stat\">\n          <div class=\"book-stat-label\">Engagement<\/div>\n          <div class=\"book-stat-value\">Full ghostwrite<\/div>\n        <\/div>\n        <div class=\"book-stat\">\n          <div class=\"book-stat-label\">Timeline<\/div>\n          <div class=\"book-stat-value\">16 months<\/div>\n        <\/div>\n        <div class=\"book-stat\">\n          <div class=\"book-stat-label\">Status<\/div>\n          <div class=\"book-stat-value\">Published<\/div>\n        <\/div>\n      <\/div>\n      <a href=\"https:\/\/www.amazon.com\/dp\/B0H2T4FQ4J\" target=\"_blank\" rel=\"noopener\" class=\"book-cta\">Get It on Amazon \u2192<\/a>\n    <\/div>\n  <\/div>\n\n<\/section>\n\n\n\n<!DOCTYPE html>\n<html lang=\"en\">\n<head>\n<meta charset=\"UTF-8\">\n<meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\n<title>The Mid-Market Industrial Owned Media Gap \u2014 ESA Research 2026<\/title>\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Bebas+Neue&#038;family=DM+Sans:ital,opsz,wght@0,9..40,300;0,9..40,400;0,9..40,500;1,9..40,300&#038;family=DM+Mono:wght@400;500;700&#038;display=swap\" rel=\"stylesheet\">\n<style>\n*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }\n\n:root {\n  --bg:        #ffffff;\n  --bg2:       #f5f4f0;\n  --navy:      #1e3358;\n  --blue:      #4A8DB5;\n  --text:      #1a1a1a;\n  --text-mid:  #4a4a4a;\n  --text-light:#7a7a7a;\n  --red:       #c0392b;\n  --green:     #2e7d52;\n  --border:    rgba(0,0,0,0.08);\n  --border2:   rgba(0,0,0,0.14);\n}\n\nhtml { scroll-behavior: smooth; }\n\nbody {\n  background: var(--bg);\n  color: var(--text);\n  font-family: 'DM Sans', sans-serif;\n  font-weight: 300;\n  font-size: 18px;\n  line-height: 1.7;\n  overflow-x: 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flex-direction: column; }\n\n.dim-item {\n  display: flex;\n  align-items: center;\n  gap: 18px;\n  padding: 15px 0;\n  border-bottom: 1px solid var(--border);\n}\n.dim-item:last-child { border-bottom: none; }\n\n.dim-name {\n  font-size: 16px;\n  color: var(--text);\n  width: 140px;\n  flex-shrink: 0;\n  font-weight: 400;\n}\n\n.dim-track {\n  flex: 1;\n  height: 8px;\n  background: var(--bg2);\n  border-radius: 4px;\n  overflow: hidden;\n}\n\n.dim-fill {\n  height: 100%;\n  border-radius: 4px;\n  background: var(--navy);\n  width: 0%;\n  transition: width 1.2s cubic-bezier(0.4, 0, 0.2, 1);\n  opacity: 0.7;\n}\n.dim-fill-zero { background: var(--text-light); opacity: 0.4; }\n\n.dim-pct {\n  font-family: 'DM Mono', monospace;\n  font-size: 14px;\n  font-weight: 500;\n  color: var(--text);\n  width: 38px;\n  text-align: right;\n  flex-shrink: 0;\n}\n\n.dim-absent {\n  font-family: 'DM Mono', monospace;\n  font-size: 13px;\n  color: var(--text-light);\n  width: 90px;\n  text-align: right;\n  flex-shrink: 0;\n}\n\n.findings { display: flex; flex-direction: column; }\n\n.finding {\n  display: flex;\n  gap: 24px;\n  padding: 28px 0;\n  border-bottom: 1px solid var(--border);\n}\n.finding:last-child { border-bottom: none; }\n\n.finding-num {\n  font-family: 'Bebas Neue', sans-serif;\n  font-size: 36px;\n  color: var(--navy);\n  opacity: 0.2;\n  line-height: 1;\n  flex-shrink: 0;\n  width: 36px;\n  margin-top: 2px;\n}\n\n.finding-title {\n  font-size: 18px;\n  font-weight: 500;\n  color: var(--blue);\n  margin-bottom: 8px;\n  line-height: 1.3;\n}\n.finding-text {\n  font-size: 17px;\n  color: var(--text-mid);\n  line-height: 1.7;\n  font-weight: 300;\n}\n\n.closing-section {\n  padding: 80px 32px;\n  max-width: 960px;\n  margin: 0 auto;\n  text-align: center;\n}\n\n.closing-line {\n  font-family: 'Bebas Neue', sans-serif;\n  font-size: clamp(40px, 7vw, 72px);\n  letter-spacing: 0.06em;\n  color: var(--navy);\n  line-height: 1.05;\n}\n.closing-line span { color: var(--blue); }\n\n.closing-divider {\n  width: 100%;\n  height: 1px;\n  background: var(--border2);\n  margin: 48px 0 32px;\n}\n\n.footer-row {\n  display: flex;\n  justify-content: space-between;\n  align-items: center;\n  flex-wrap: wrap;\n  gap: 12px;\n  font-family: 'DM Mono', monospace;\n  font-size: 11px;\n  color: var(--text-light);\n  letter-spacing: 0.08em;\n}\n\n@media (max-width: 640px) {\n  body { font-size: 16px; }\n  .header { padding: 48px 20px 40px; }\n  .tier-grid { grid-template-columns: 1fr; }\n  .contrast-wrap { grid-template-columns: 1fr; }\n  .footer-row { flex-direction: column; align-items: flex-start; }\n  .finding { gap: 16px; }\n  .section-wrap { padding: 0 20px; }\n}\n<\/style>\n<\/head>\n<body>\n\n<!-- HEADER -->\n<div id=\"report\" class=\"header reveal\">\n  <h1 class=\"main-headline\">\n    The Mid-Market<br><span class=\"accent\">Owned Media Gap<\/span>\n  <\/h1>\n  <p class=\"subhead\">\n    A national audit of <strong>548 mid-market manufacturers and distributors ranging from $75M to $300M<\/strong> reveals a market absent of long-form owned media assets like <em>books, white papers, essays, blogs, newsletters, and podcasts<\/em> that compound.\n  <\/p>\n  <p class=\"subhead\" style=\"margin-top: 20px;\">\n    Presenting a significant market gap and opportunity to build a true competitive advantage \u2014 because nobody is doing it.\n  <\/p>\n<\/div>\n\n<!-- RENTED VS OWNED -->\n<div class=\"section\">\n  <div class=\"section-wrap\">\n    <div class=\"section-label reveal\">The rented vs owned contrast<\/div>\n    <p class=\"section-explainer reveal\">Most mid-market industrial companies invest in platforms they don&#8217;t own rather than in assets they control \u2013 leaving them exposed when the algorithm changes or the platform fades away.<\/p>\n    <div class=\"contrast-wrap reveal\">\n      <div class=\"contrast-col\">\n        <div class=\"contrast-col-header\" style=\"color:#c0392b;\">Rented \u2014 platforms they don&#8217;t own<\/div>\n        <div class=\"platform-row\">\n          <div class=\"p-icon\" style=\"background:#1877F2;\">\n            <svg width=\"16\" height=\"16\" viewBox=\"0 0 24 24\" fill=\"white\"><path d=\"M24 12.073c0-6.627-5.373-12-12-12s-12 5.373-12 12c0 5.99 4.388 10.954 10.125 11.854v-8.385H7.078v-3.47h3.047V9.43c0-3.007 1.792-4.669 4.533-4.669 1.312 0 2.686.235 2.686.235v2.953H15.83c-1.491 0-1.956.925-1.956 1.874v2.25h3.328l-.532 3.47h-2.796v8.385C19.612 23.027 24 18.062 24 12.073z\"\/><\/svg>\n          <\/div>\n          <div class=\"p-name\">Facebook<\/div>\n          <div class=\"p-pct bad\">51%<\/div>\n        <\/div>\n        <div class=\"platform-row\">\n          <div class=\"p-icon\" style=\"background:radial-gradient(circle at 30% 107%,#fdf497 0%,#fd5949 45%,#d6249f 60%,#285AEB 90%);\">\n            <svg width=\"16\" height=\"16\" viewBox=\"0 0 24 24\" fill=\"white\"><path d=\"M12 2.163c3.204 0 3.584.012 4.85.07 3.252.148 4.771 1.691 4.919 4.919.058 1.265.069 1.645.069 4.849 0 3.205-.012 3.584-.069 4.849-.149 3.225-1.664 4.771-4.919 4.919-1.266.058-1.644.07-4.85.07-3.204 0-3.584-.012-4.849-.07-3.26-.149-4.771-1.699-4.919-4.92-.058-1.265-.07-1.644-.07-4.849 0-3.204.013-3.583.07-4.849.149-3.227 1.664-4.771 4.919-4.919 1.266-.057 1.645-.069 4.849-.069zM12 0C8.741 0 8.333.014 7.053.072 2.695.272.273 2.69.073 7.052.014 8.333 0 8.741 0 12c0 3.259.014 3.668.072 4.948.2 4.358 2.618 6.78 6.98 6.98C8.333 23.986 8.741 24 12 24c3.259 0 3.668-.014 4.948-.072 4.354-.2 6.782-2.618 6.979-6.98.059-1.28.073-1.689.073-4.948 0-3.259-.014-3.667-.072-4.947-.196-4.354-2.617-6.78-6.979-6.98C15.668.014 15.259 0 12 0zm0 5.838a6.162 6.162 0 100 12.324 6.162 6.162 0 000-12.324zM12 16a4 4 0 110-8 4 4 0 010 8zm6.406-11.845a1.44 1.44 0 100 2.881 1.44 1.44 0 000-2.881z\"\/><\/svg>\n          <\/div>\n          <div class=\"p-name\">Instagram<\/div>\n          <div class=\"p-pct bad\">31%<\/div>\n        <\/div>\n        <div class=\"platform-row\">\n          <div class=\"p-icon\" style=\"background:#FF0000;\">\n            <svg width=\"16\" height=\"16\" viewBox=\"0 0 24 24\" fill=\"white\"><path d=\"M23.498 6.186a3.016 3.016 0 00-2.122-2.136C19.505 3.545 12 3.545 12 3.545s-7.505 0-9.377.505A3.017 3.017 0 00.502 6.186C0 8.07 0 12 0 12s0 3.93.502 5.814a3.016 3.016 0 002.122 2.136c1.871.505 9.376.505 9.376.505s7.505 0 9.377-.505a3.015 3.015 0 002.122-2.136C24 15.93 24 12 24 12s0-3.93-.502-5.814zM9.545 15.568V8.432L15.818 12l-6.273 3.568z\"\/><\/svg>\n          <\/div>\n          <div class=\"p-name\">YouTube<\/div>\n          <div class=\"p-pct bad\">31%<\/div>\n        <\/div>\n        <div class=\"platform-row\">\n          <div class=\"p-icon\" style=\"background:#000;\">\n            <svg width=\"16\" height=\"16\" viewBox=\"0 0 24 24\" fill=\"white\"><path d=\"M18.244 2.25h3.308l-7.227 8.26 8.502 11.24H16.17l-5.214-6.817L4.99 21.75H1.68l7.73-8.835L1.254 2.25H8.08l4.713 6.231zm-1.161 17.52h1.833L7.084 4.126H5.117z\"\/><\/svg>\n          <\/div>\n          <div class=\"p-name\">Twitter \/ X<\/div>\n          <div class=\"p-pct bad\">30%<\/div>\n        <\/div>\n        <div class=\"platform-row\">\n          <div class=\"p-icon\" style=\"background:#0A66C2;\">\n            <svg width=\"16\" height=\"16\" viewBox=\"0 0 24 24\" fill=\"white\"><path d=\"M20.447 20.452h-3.554v-5.569c0-1.328-.027-3.037-1.852-3.037-1.853 0-2.136 1.445-2.136 2.939v5.667H9.351V9h3.414v1.561h.046c.477-.9 1.637-1.85 3.37-1.85 3.601 0 4.267 2.37 4.267 5.455v6.286zM5.337 7.433a2.062 2.062 0 01-2.063-2.065 2.064 2.064 0 112.063 2.065zm1.782 13.019H3.555V9h3.564v11.452zM22.225 0H1.771C.792 0 0 .774 0 1.729v20.542C0 23.227.792 24 1.771 24h20.451C23.2 24 24 23.227 24 22.271V1.729C24 .774 23.2 0 22.222 0h.003z\"\/><\/svg>\n          <\/div>\n          <div class=\"p-name\">LinkedIn<\/div>\n          <div class=\"p-pct bad\">18%<\/div>\n        <\/div>\n      <\/div>\n\n      <div class=\"contrast-col\">\n        <div class=\"contrast-col-header\" style=\"color:#2e7d52;\">Owned \u2014 assets they control<\/div>\n        <div class=\"platform-row\">\n          <div class=\"p-icon owned\">\n            <svg width=\"16\" height=\"16\" viewBox=\"0 0 24 24\" fill=\"currentColor\"><path d=\"M20 4H4c-1.1 0-2 .9-2 2v12c0 1.1.9 2 2 2h16c1.1 0 2-.9 2-2V6c0-1.1-.9-2-2-2zm0 4l-8 5-8-5V6l8 5 8-5v2z\"\/><\/svg>\n          <\/div>\n          <div class=\"p-name\">Newsletter<\/div>\n          <div class=\"p-pct ok\">6%<\/div>\n        <\/div>\n        <div class=\"platform-row\">\n          <div class=\"p-icon owned\">\n            <svg width=\"16\" height=\"16\" viewBox=\"0 0 24 24\" fill=\"currentColor\"><path d=\"M14 2H6c-1.1 0-2 .9-2 2v16c0 1.1.9 2 2 2h12c1.1 0 2-.9 2-2V8l-6-6zm-1 7V3.5L18.5 9H13zM8 16h8v2H8zm0-4h8v2H8zm0-4h4v2H8z\"\/><\/svg>\n          <\/div>\n          <div class=\"p-name\">White papers<\/div>\n          <div class=\"p-pct ok\">2%<\/div>\n        <\/div>\n        <div class=\"platform-row\">\n          <div class=\"p-icon owned\">\n            <svg width=\"16\" height=\"16\" viewBox=\"0 0 24 24\" fill=\"currentColor\"><path d=\"M19 3H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-5 14H7v-2h7v2zm3-4H7v-2h10v2zm0-4H7V7h10v2z\"\/><\/svg>\n          <\/div>\n          <div class=\"p-name\">Blog (active)<\/div>\n          <div class=\"p-pct ok\">16%<\/div>\n        <\/div>\n        <div class=\"platform-row\">\n          <div class=\"p-icon owned\">\n            <svg width=\"16\" height=\"16\" viewBox=\"0 0 24 24\" fill=\"currentColor\"><path d=\"M12 2C6.48 2 2 6.48 2 12s4.48 10 10 10 10-4.48 10-10S17.52 2 12 2zm-2 14.5v-9l6 4.5-6 4.5z\"\/><\/svg>\n          <\/div>\n          <div class=\"p-name\">Podcast<\/div>\n          <div class=\"p-pct ok\">5%<\/div>\n        <\/div>\n        <div class=\"platform-row\">\n          <div class=\"p-icon owned\" style=\"color:var(--text-light);\">\n            <svg width=\"16\" height=\"16\" viewBox=\"0 0 24 24\" fill=\"currentColor\"><path d=\"M18 2H6c-1.1 0-2 .9-2 2v16c0 1.1.9 2 2 2h12c1.1 0 2-.9 2-2V4c0-1.1-.9-2-2-2zM9 4h2v5l-1-.75L9 9V4zm9 16H6V4h1v9l3-2.25L13 13V4h5v16z\"\/><\/svg>\n          <\/div>\n          <div class=\"p-name\">Book<\/div>\n          <div class=\"p-pct zero\">0%<\/div>\n        <\/div>\n      <\/div>\n\n      <div class=\"contrast-callout\">\n        <div class=\"contrast-callout-hed\">51% have Facebook. <span>0% have written the book.<\/span><\/div>\n        <div class=\"contrast-callout-sub\">More companies are building audiences on platforms they don&#8217;t own than have produced a single piece of long-form owned intellectual capital. This is the gap.<\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n\n<!-- DIMENSION BARS -->\n<div class=\"section\">\n  <div class=\"section-wrap\">\n    <div class=\"section-label reveal\">Owned media sophistication by dimension<\/div>\n    <p class=\"section-explainer reveal\">Trade press is the one area with meaningful presence, but it&#8217;s earned media on someone else&#8217;s platform.<\/p>\n    <div class=\"dim-list\" id=\"dimList\">\n      <div class=\"dim-item reveal reveal-delay-1\">\n        <div class=\"dim-name\">Trade press<\/div>\n        <div class=\"dim-track\"><div class=\"dim-fill\" data-width=\"50\"><\/div><\/div>\n        <div class=\"dim-pct\">50%<\/div>\n        <div class=\"dim-absent\">50% absent<\/div>\n      <\/div>\n      <div class=\"dim-item reveal reveal-delay-2\">\n        <div class=\"dim-name\">Blog<\/div>\n        <div class=\"dim-track\"><div class=\"dim-fill\" data-width=\"35\"><\/div><\/div>\n        <div class=\"dim-pct\">35%<\/div>\n        <div class=\"dim-absent\">47% absent<\/div>\n      <\/div>\n      <div class=\"dim-item reveal reveal-delay-3\">\n        <div class=\"dim-name\">YouTube<\/div>\n        <div class=\"dim-track\"><div class=\"dim-fill\" data-width=\"16\"><\/div><\/div>\n        <div class=\"dim-pct\">16%<\/div>\n        <div class=\"dim-absent\">69% absent<\/div>\n      <\/div>\n      <div class=\"dim-item reveal reveal-delay-4\">\n        <div class=\"dim-name\">Newsletter<\/div>\n        <div class=\"dim-track\"><div class=\"dim-fill\" data-width=\"10\"><\/div><\/div>\n        <div class=\"dim-pct\">10%<\/div>\n        <div class=\"dim-absent\">85% absent<\/div>\n      <\/div>\n      <div class=\"dim-item reveal reveal-delay-5\">\n        <div class=\"dim-name\">White papers<\/div>\n        <div class=\"dim-track\"><div class=\"dim-fill\" data-width=\"9\"><\/div><\/div>\n        <div class=\"dim-pct\">9%<\/div>\n        <div class=\"dim-absent\">84% absent<\/div>\n      <\/div>\n      <div class=\"dim-item reveal\">\n        <div class=\"dim-name\">Podcast<\/div>\n        <div class=\"dim-track\"><div class=\"dim-fill\" data-width=\"5\"><\/div><\/div>\n        <div class=\"dim-pct\">5%<\/div>\n        <div class=\"dim-absent\">92% absent<\/div>\n      <\/div>\n      <div class=\"dim-item reveal\">\n        <div class=\"dim-name\">Book<\/div>\n        <div class=\"dim-track\"><div class=\"dim-fill dim-fill-zero\" data-width=\"0.3\"><\/div><\/div>\n        <div class=\"dim-pct\" style=\"color:var(--text-light)\">0%<\/div>\n        <div class=\"dim-absent\" style=\"color:#c0392b;\">100% absent<\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n\n<!-- KEY FINDINGS -->\n<div class=\"section\">\n  <div class=\"section-wrap\">\n    <div class=\"section-label reveal\">Key findings<\/div>\n    <p class=\"section-explainer reveal\">Five findings that define the gap \u2014 and the opportunity for any company willing to act before the window closes.<\/p>\n    <div class=\"findings\">\n      <div class=\"finding reveal reveal-delay-1\">\n        <div class=\"finding-num\">01<\/div>\n        <div>\n          <div class=\"finding-title\">The book category is completely unclaimed<\/div>\n          <div class=\"finding-text\">Zero companies out of 548 have a founder or executive authored book. The most durable trust-building asset in industrial B2B doesn&#8217;t exist yet in this market. The first mover advantage is available to any company willing to act \u2014 and it will not stay open indefinitely.<\/div>\n        <\/div>\n      <\/div>\n      <div class=\"finding reveal reveal-delay-2\">\n        <div class=\"finding-num\">02<\/div>\n        <div>\n          <div class=\"finding-title\">Two companies in 548 built a real media strategy<\/div>\n          <div class=\"finding-text\">0.4% of the sample reached Tier 1. This is not a resource problem. These are companies with the budget and the market position to invest. The gap is strategic, not financial.<\/div>\n        <\/div>\n      <\/div>\n      <div class=\"finding reveal reveal-delay-3\">\n        <div class=\"finding-num\">03<\/div>\n        <div>\n          <div class=\"finding-title\">Activity without architecture is the dominant pattern<\/div>\n          <div class=\"finding-text\">The average score of 9.2 out of 21 reflects companies that post occasionally, have social profiles, and get mentioned in trade press \u2014 but none of it builds toward anything. Presence is not the same as owned distribution.<\/div>\n        <\/div>\n      <\/div>\n      <div class=\"finding reveal reveal-delay-4\">\n        <div class=\"finding-num\">04<\/div>\n        <div>\n          <div class=\"finding-title\">Trade press presence masks the real gap<\/div>\n          <div class=\"finding-text\">50% have some trade press presence \u2014 but trade press is earned media on someone else&#8217;s platform. It cannot be controlled, it does not compound, and it disappears when the publication moves on. The assets that actually compound are absent at 84\u2013100% of companies.<\/div>\n        <\/div>\n      <\/div>\n      <div class=\"finding reveal reveal-delay-5\">\n        <div class=\"finding-num\">05<\/div>\n        <div>\n          <div class=\"finding-title\">22% are structurally exposed right now<\/div>\n          <div class=\"finding-text\">120 companies scored in Tier 3. As younger buyers shift to search-first discovery before calling a rep, these companies face displacement before they recognize the threat.<\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n\n<!-- CLOSING -->\n<div class=\"closing-section reveal\">\n  <div class=\"closing-line\">Own your words.<\/div>\n  <div class=\"closing-line\">Own your story.<\/div>\n  <div class=\"closing-line\"><span>Own your sales.<\/span><\/div>\n<\/div>\n\n<script>\nconst revealEls = document.querySelectorAll('.reveal');\nconst revealObserver = new IntersectionObserver((entries) => {\n  entries.forEach(entry => {\n    if (entry.isIntersecting) {\n      entry.target.classList.add('visible');\n    }\n  });\n}, { threshold: 0.12, rootMargin: '0px 0px -40px 0px' });\nrevealEls.forEach(el => revealObserver.observe(el));\n\nconst dimObserver = new IntersectionObserver((entries) => {\n  entries.forEach(entry => {\n    if (entry.isIntersecting) {\n      const fills = entry.target.querySelectorAll('.dim-fill');\n      fills.forEach((fill, i) => {\n        setTimeout(() => {\n          fill.style.width = fill.getAttribute('data-width') + '%';\n        }, i * 120);\n      });\n      dimObserver.unobserve(entry.target);\n    }\n  });\n}, { threshold: 0.2 });\nconst dimList = document.getElementById('dimList');\nif (dimList) dimObserver.observe(dimList);\n<\/script>\n<\/body>\n<\/html>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-298_7fc2d0-e1 .kt-block-spacer{height:60px;}.wp-block-kadence-spacer.kt-block-spacer-298_7fc2d0-e1 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-298_7fc2d0-e1\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<section id=\"schedule\" class=\"schedule-section\">\n  <div class=\"schedule-inner\">\n    \n    <h2 class=\"schedule-headline\">Schedule a conversation.<\/h2>\n    <p class=\"schedule-sub\">Thirty minutes. 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s:12:\"o7x5fnvcahpk\";s:8:\"position\";i:0;s:8:\"settings\";s:0:\"\";s:6:\"global\";b:0;}s:12:\"dprifqkl4mcz\";O:8:\"stdClass\":6:{s:4:\"node\";s:12:\"dprifqkl4mcz\";s:4:\"type\";s:6:\"column\";s:6:\"parent\";s:12:\"8supwtqrh0ia\";s:8:\"position\";i:0;s:8:\"settings\";O:8:\"stdClass\":1:{s:4:\"size\";i:100;}s:6:\"global\";b:0;}s:12:\"cxojqglz0y8n\";O:8:\"stdClass\":6:{s:4:\"node\";s:12:\"cxojqglz0y8n\";s:4:\"type\";s:6:\"module\";s:6:\"parent\";s:12:\"dprifqkl4mcz\";s:8:\"position\";i:0;s:8:\"settings\";O:8:\"stdClass\":39:{s:4:\"text\";s:22847:\"\n<div class=\"wp-block-uagb-container uagb-block-0d0c6204 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-container uagb-block-32a6c669\">\n<div class=\"wp-block-uagb-info-box uagb-block-79d64e5e uagb-infobox__content-wrap  uagb-infobox-icon-above-title uagb-infobox-image-valign-top\"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-title-wrap\"><h3 class=\"uagb-ifb-title\">Hi, I'm Eric \u2014 You're new freelance B2B Strategist, copywriter and designer.<\/h3><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-buttons uagb-buttons__outer-wrap uagb-btn__default-btn uagb-btn-tablet__default-btn uagb-btn-mobile__default-btn uagb-block-49153f18\"><div class=\"uagb-buttons__wrap uagb-buttons-layout-wrap \">\n<div class=\"wp-block-uagb-buttons-child uagb-buttons__outer-wrap uagb-block-95b529fc wp-block-button\"><div class=\"uagb-button__wrapper\"><a class=\"uagb-buttons-repeater wp-block-button__link\" aria-label=\"\" href=\"#\" rel=\"follow noopener\" target=\"_self\" role=\"button\"><div class=\"uagb-button__link\">let's create.<\/div><\/a><\/div><\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-3c4af91a\">\n<div class=\"wp-block-uagb-image aligncenter uagb-block-30ed37cd wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-center\"><figure class=\"wp-block-uagb-image__figure\"><img srcset=\"https:\/\/ericschlau.com\/wp-content\/uploads\/2024\/08\/gallery-image-8.jpg \" sizes=\"(max-width: 480px) 150px\" src=\"https:\/\/ericschlau.com\/wp-content\/uploads\/2024\/08\/gallery-image-8.jpg\" alt=\"\" class=\"uag-image-23\" width=\"800\" height=\"600\" title=\"\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-info-box uagb-block-7f7c2ace uagb-infobox__content-wrap  uagb-infobox-icon-above-title uagb-infobox-image-valign-top wp-block-uagb-info-box--has-margin\"><div class=\"uagb-infobox-margin-wrapper\"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-title-wrap\"><h2 class=\"uagb-ifb-title\">What I Do:<\/h2><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-0a329480 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-container uagb-block-47ec62dc\">\n<div class=\"wp-block-uagb-info-box uagb-block-476ad479 uagb-infobox__content-wrap  uagb-infobox-icon-left uagb-infobox-left uagb-infobox-stacked-mobile uagb-infobox-image-valign-top\"><div class=\"uagb-ifb-icon-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M288 256C288 273.7 273.7 288 256 288C238.3 288 224 273.7 224 256C224 238.3 238.3 224 256 224C273.7 224 288 238.3 288 256zM112 256C112 176.5 176.5 112 256 112C335.5 112 400 176.5 400 256C400 335.5 335.5 400 256 400C176.5 400 112 335.5 112 256zM256 336C300.2 336 336 300.2 336 256C336 211.8 300.2 176 256 176C211.8 176 176 211.8 176 256C176 300.2 211.8 336 256 336zM512 256C512 397.4 397.4 512 256 512C114.6 512 0 397.4 0 256C0 114.6 114.6 0 256 0C397.4 0 512 114.6 512 256zM256 64C149.1 64 64 149.1 64 256C64 362 149.1 448 256 448C362 448 448 362 448 256C448 149.1 362 64 256 64z\"><\/path><\/svg><\/div><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-title-wrap\"><h4 class=\"uagb-ifb-title\"><strong>B2B Strategy<\/strong><\/h4><\/div><p class=\"uagb-ifb-desc\">Business-to-business programs and marketing strategy grounded in integrated marketing practices that drive sales growth and build lasting partnerships.<\/p><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-6a7cb0c7\">\n<div class=\"wp-block-uagb-info-box uagb-block-410b0d4b uagb-infobox__content-wrap  uagb-infobox-icon-left uagb-infobox-left uagb-infobox-stacked-mobile uagb-infobox-image-valign-top\"><div class=\"uagb-ifb-icon-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M362.7 19.32C387.7-5.678 428.3-5.678 453.3 19.32L492.7 58.75C517.7 83.74 517.7 124.3 492.7 149.3L444.3 197.7L314.3 67.72L362.7 19.32zM421.7 220.3L188.5 453.4C178.1 463.8 165.2 471.5 151.1 475.6L30.77 511C22.35 513.5 13.24 511.2 7.03 504.1C.8198 498.8-1.502 489.7 .976 481.2L36.37 360.9C40.53 346.8 48.16 333.9 58.57 323.5L291.7 90.34L421.7 220.3z\"><\/path><\/svg><\/div><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-title-wrap\"><h4 class=\"uagb-ifb-title\"><strong>Copywriting<\/strong><\/h4><\/div><p class=\"uagb-ifb-desc\">The art and science of crafting written words and symbols to persuade, inform, and drive action in sales and marketing.<\/p><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-b41323a3\">\n<div class=\"wp-block-uagb-info-box uagb-block-00d7ed6f uagb-infobox__content-wrap  uagb-infobox-icon-left uagb-infobox-left uagb-infobox-stacked-mobile uagb-infobox-image-valign-top\"><div class=\"uagb-ifb-icon-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M512 255.1C512 256.9 511.1 257.8 511.1 258.7C511.6 295.2 478.4 319.1 441.9 319.1H344C317.5 319.1 296 341.5 296 368C296 371.4 296.4 374.7 297 377.9C299.2 388.1 303.5 397.1 307.9 407.8C313.9 421.6 320 435.3 320 449.8C320 481.7 298.4 510.5 266.6 511.8C263.1 511.9 259.5 512 256 512C114.6 512 0 397.4 0 256C0 114.6 114.6 0 256 0C397.4 0 512 114.6 512 256V255.1zM96 255.1C78.33 255.1 64 270.3 64 287.1C64 305.7 78.33 319.1 96 319.1C113.7 319.1 128 305.7 128 287.1C128 270.3 113.7 255.1 96 255.1zM128 191.1C145.7 191.1 160 177.7 160 159.1C160 142.3 145.7 127.1 128 127.1C110.3 127.1 96 142.3 96 159.1C96 177.7 110.3 191.1 128 191.1zM256 63.1C238.3 63.1 224 78.33 224 95.1C224 113.7 238.3 127.1 256 127.1C273.7 127.1 288 113.7 288 95.1C288 78.33 273.7 63.1 256 63.1zM384 191.1C401.7 191.1 416 177.7 416 159.1C416 142.3 401.7 127.1 384 127.1C366.3 127.1 352 142.3 352 159.1C352 177.7 366.3 191.1 384 191.1z\"><\/path><\/svg><\/div><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-title-wrap\"><h4 class=\"uagb-ifb-title\"><strong>Design<\/strong><\/h4><\/div><p class=\"uagb-ifb-desc\">Sales and marketing collateral that embrace the principles of graphic design and branding to drive the sale.<\/p><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-layout-grid uagb-block-426e9cef alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-51928a19\"><h3 class=\"uagb-heading-text\"><strong>Why<\/strong> do I do it?<\/h3><\/div>\n\n\n\n<div class=\"wp-block-uagb-info-box uagb-block-cae9bacc uagb-infobox__content-wrap  uagb-infobox-icon-above-title uagb-infobox-image-valign-top\"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-title-wrap\"><\/div><p class=\"uagb-ifb-desc\"><strong>Spoiler alert:<\/strong> <br><br>This isn\u2019t your everyday, glorified sit-at-the-kitchen-table business story.<br><br>This is marketing that makes an impact\u2014bold, direct, and unafraid to challenge the status quo.  <br><br>I believe in working with the right clients, on the right projects, with the right fit. <br><br>My focus is on creating freelance partnerships that are as strategic as they are impactful, ensuring that every piece of work delivered aligns with your goals.<br><br>I'm here to elevate your brand and amplify your message.  This is freelance marketing that\u2019s unapologetically ambitious, fiercely focused, and relentlessly driven to deliver results that matter.<br><br>If you\u2019re looking for a freelance partner who\u2019s as serious about your success as you are, welcome to Eric Schlau &amp; Associates.  Let\u2019s make an impact together.<\/p><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-info-box uagb-block-60cc7efa uagb-infobox__content-wrap  uagb-infobox-icon-above-title uagb-infobox-image-valign-top wp-block-uagb-info-box--has-margin\"><div class=\"uagb-infobox-margin-wrapper\"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-title-wrap\"><h2 class=\"uagb-ifb-title\">who do i serve?<\/h2><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-3534bad7 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-container uagb-block-397a290d\">\n<div class=\"wp-block-uagb-info-box uagb-block-5a7664f1 uagb-infobox__content-wrap  uagb-infobox-icon-left uagb-infobox-left uagb-infobox-stacked-mobile uagb-infobox-image-valign-top\"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-title-wrap\"><h4 class=\"uagb-ifb-title\">Industrial &amp; Manufacturing companies<\/h4><\/div><p class=\"uagb-ifb-desc\">Industrial, manufacturing and distribution companies have their hands full as they make and move product.  Their marketing departments are no different. <\/p><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-8d7a7712\">\n<div class=\"wp-block-uagb-info-box uagb-block-753e8931 uagb-infobox__content-wrap  uagb-infobox-icon-left uagb-infobox-left uagb-infobox-stacked-mobile uagb-infobox-image-valign-top\"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-title-wrap\"><h4 class=\"uagb-ifb-title\">Human resources &amp; training professionals<\/h4><\/div><p class=\"uagb-ifb-desc\">From company policy manuals, job descriptions, event promotions, benefits and more.&nbsp; HR &amp; Training professionals are constantly communicating.<\/p><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-197d4c60\">\n<div class=\"wp-block-uagb-info-box uagb-block-ec2c22aa uagb-infobox__content-wrap  uagb-infobox-icon-left uagb-infobox-left uagb-infobox-stacked-mobile uagb-infobox-image-valign-top\"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-title-wrap\"><h4 class=\"uagb-ifb-title\">Marketing &amp; Advertising firms<\/h4><\/div><p class=\"uagb-ifb-desc\">Creative marketing and advertising firms who seek freelancers that are friendly and easy to work with, all while delivering quality work.<\/p><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-9e856943\">\n<div class=\"wp-block-uagb-info-box uagb-block-72f2b067 uagb-infobox__content-wrap  uagb-infobox-icon-left uagb-infobox-left uagb-infobox-stacked-mobile uagb-infobox-image-valign-top\"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-title-wrap\"><h4 class=\"uagb-ifb-title\">other freelance graphic designers<\/h4><\/div><p class=\"uagb-ifb-desc\">Lucrative \"lone ranger\" solo graphic designers require trusted marketing partners able to collaborate to deliver a final product to the end user. <\/p><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-info-box uagb-block-fa854aad uagb-infobox__content-wrap  uagb-infobox-icon-above-title uagb-infobox-image-valign-top wp-block-uagb-info-box--has-margin\"><div class=\"uagb-infobox-margin-wrapper\"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-title-wrap\"><h2 class=\"uagb-ifb-title\">White papers <\/h2><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-a99df575 default uagb-is-root-container\">\n<div class=\"wp-block-uagb-container uagb-block-7f620e24\">\n<div class=\"wp-block-uagb-container uagb-block-62a9c3a7 default uagb-is-root-container\">\n<div class=\"wp-block-uagb-container uagb-block-51691e42\">\n<div class=\"wp-block-uagb-container uagb-block-27e81b68 default uagb-is-root-container\">\n<div class=\"wp-block-uagb-container uagb-block-3b5d8717 default uagb-is-root-container\">\n<div class=\"wp-block-uagb-container uagb-block-3d3f1cd3\">\n<div class=\"wp-block-uagb-container uagb-block-fae6c15a alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-group\">\n<div class=\"wp-block-file\"><object class=\"wp-block-file__embed\" data=\"https:\/\/ericschlau.com\/wp-content\/uploads\/2024\/08\/White-Paper-2023.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"White-Paper-2023\"><\/object><a id=\"wp-block-file--media-77714376-d0b2-4366-a7f0-f38b174b6c0f\" href=\"https:\/\/ericschlau.com\/wp-content\/uploads\/2024\/08\/White-Paper-2023.pdf\">White-Paper-2023<\/a><a href=\"https:\/\/ericschlau.com\/wp-content\/uploads\/2024\/08\/White-Paper-2023.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-77714376-d0b2-4366-a7f0-f38b174b6c0f\">Download<\/a><\/div>\n\n\n\n<div class=\"wp-block-file\"><object class=\"wp-block-file__embed\" data=\"https:\/\/ericschlau.com\/wp-content\/uploads\/2024\/08\/Proactive-Forklift-Management-White-Paper-1.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"Proactive-Forklift-Management-White-Paper-1\"><\/object><a id=\"wp-block-file--media-25eb4060-2294-41bd-9610-cd5dc90ab546\" href=\"https:\/\/ericschlau.com\/wp-content\/uploads\/2024\/08\/Proactive-Forklift-Management-White-Paper-1.pdf\">Proactive-Forklift-Management-White-Paper-1<\/a><a href=\"https:\/\/ericschlau.com\/wp-content\/uploads\/2024\/08\/Proactive-Forklift-Management-White-Paper-1.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-25eb4060-2294-41bd-9610-cd5dc90ab546\">Download<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-info-box uagb-block-7c853d84 uagb-infobox__content-wrap  uagb-infobox-icon-above-title uagb-infobox-image-valign-top wp-block-uagb-info-box--has-margin\"><div class=\"uagb-infobox-margin-wrapper\"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-title-wrap\"><h2 class=\"uagb-ifb-title\">Product sheets<\/h2><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-fb92241f default uagb-is-root-container\">\n<div class=\"wp-block-uagb-container uagb-block-17112ab6\">\n<div class=\"wp-block-uagb-container uagb-block-905acdf8 default uagb-is-root-container\">\n<div class=\"wp-block-uagb-container uagb-block-37e1561f\">\n<div class=\"wp-block-uagb-container uagb-block-0a98684a alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-group\">\n<div class=\"wp-block-file\"><object class=\"wp-block-file__embed\" data=\"https:\/\/ericschlau.com\/wp-content\/uploads\/2024\/08\/Product-Spec-Sheet.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"Product-Spec-Sheet\"><\/object><a id=\"wp-block-file--media-467eb9c4-9749-4147-9dff-e47e084e4145\" href=\"https:\/\/ericschlau.com\/wp-content\/uploads\/2024\/08\/Product-Spec-Sheet.pdf\">Product-Spec-Sheet<\/a><a href=\"https:\/\/ericschlau.com\/wp-content\/uploads\/2024\/08\/Product-Spec-Sheet.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-467eb9c4-9749-4147-9dff-e47e084e4145\">Download<\/a><\/div>\n\n\n\n<div class=\"wp-block-file\"><object class=\"wp-block-file__embed\" data=\"https:\/\/ericschlau.com\/wp-content\/uploads\/2024\/08\/Spec-Sheet-2.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"Spec-Sheet-2\"><\/object><a id=\"wp-block-file--media-faeb8c82-ffe6-4d6d-a46d-4e221b72be4a\" href=\"https:\/\/ericschlau.com\/wp-content\/uploads\/2024\/08\/Spec-Sheet-2.pdf\">Spec-Sheet-2<\/a><a href=\"https:\/\/ericschlau.com\/wp-content\/uploads\/2024\/08\/Spec-Sheet-2.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-faeb8c82-ffe6-4d6d-a46d-4e221b72be4a\">Download<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-info-box uagb-block-9142e60a uagb-infobox__content-wrap  uagb-infobox-icon-above-title uagb-infobox-image-valign-top wp-block-uagb-info-box--has-margin\"><div class=\"uagb-infobox-margin-wrapper\"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-title-wrap\"><h2 class=\"uagb-ifb-title\">digital advertising<\/h2><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-info-box uagb-block-d9663526 uagb-infobox__content-wrap  uagb-infobox-icon-above-title uagb-infobox-image-valign-top wp-block-uagb-info-box--has-margin\"><div class=\"uagb-infobox-margin-wrapper\"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-title-wrap\"><h2 class=\"uagb-ifb-title\">Direct mail<\/h2><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-c0bfa092 default uagb-is-root-container\">\n<div class=\"wp-block-uagb-container uagb-block-bd85b1fd\">\n<div class=\"wp-block-uagb-container uagb-block-59107681 default uagb-is-root-container\">\n<div class=\"wp-block-uagb-container uagb-block-e4a93e68\">\n<div class=\"wp-block-uagb-container uagb-block-f8a52278 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-group\">\n<div class=\"wp-block-file\"><object class=\"wp-block-file__embed\" data=\"https:\/\/ericschlau.com\/wp-content\/uploads\/2024\/08\/Direct-Mail.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"Direct-Mail\"><\/object><a id=\"wp-block-file--media-0d86325c-8c13-48f1-a8b5-4b65ec718d2b\" href=\"https:\/\/ericschlau.com\/wp-content\/uploads\/2024\/08\/Direct-Mail.pdf\">Direct-Mail<\/a><a href=\"https:\/\/ericschlau.com\/wp-content\/uploads\/2024\/08\/Direct-Mail.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-0d86325c-8c13-48f1-a8b5-4b65ec718d2b\">Download<\/a><\/div>\n\n\n\n<div class=\"wp-block-file\"><object class=\"wp-block-file__embed\" data=\"https:\/\/ericschlau.com\/wp-content\/uploads\/2024\/08\/Direct-Mail-2.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"Direct-Mail-2\"><\/object><a id=\"wp-block-file--media-add0f031-3432-4a6c-ab5f-e90a1da0921b\" href=\"https:\/\/ericschlau.com\/wp-content\/uploads\/2024\/08\/Direct-Mail-2.pdf\">Direct-Mail-2<\/a><a href=\"https:\/\/ericschlau.com\/wp-content\/uploads\/2024\/08\/Direct-Mail-2.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-add0f031-3432-4a6c-ab5f-e90a1da0921b\">Download<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-info-box uagb-block-e227d04f uagb-infobox__content-wrap  uagb-infobox-icon-above-title uagb-infobox-image-valign-top wp-block-uagb-info-box--has-margin\"><div class=\"uagb-infobox-margin-wrapper\"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-title-wrap\"><h2 class=\"uagb-ifb-title\">HR &amp; Training <\/h2><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-3def2cad default uagb-is-root-container\">\n<div class=\"wp-block-uagb-container uagb-block-7e6fb3c3\">\n<div class=\"wp-block-uagb-container uagb-block-516d1983 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-group\">\n<div class=\"wp-block-file\"><object class=\"wp-block-file__embed\" data=\"https:\/\/ericschlau.com\/wp-content\/uploads\/2024\/08\/HR-Recruitment-Poster-1.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"HR-Recruitment-Poster-1\"><\/object><a id=\"wp-block-file--media-b4fef205-f6e7-4f32-ba83-c3766901e2be\" href=\"https:\/\/ericschlau.com\/wp-content\/uploads\/2024\/08\/HR-Recruitment-Poster-1.pdf\">HR-Recruitment-Poster-1<\/a><a href=\"https:\/\/ericschlau.com\/wp-content\/uploads\/2024\/08\/HR-Recruitment-Poster-1.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-b4fef205-f6e7-4f32-ba83-c3766901e2be\">Download<\/a><\/div>\n\n\n\n<div class=\"wp-block-file\"><object class=\"wp-block-file__embed\" data=\"https:\/\/ericschlau.com\/wp-content\/uploads\/2024\/08\/24-x-36.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"24-x-36\"><\/object><a id=\"wp-block-file--media-c8049ef8-a40d-4c7e-a4af-065f4a843871\" href=\"https:\/\/ericschlau.com\/wp-content\/uploads\/2024\/08\/24-x-36.pdf\">24-x-36<\/a><a href=\"https:\/\/ericschlau.com\/wp-content\/uploads\/2024\/08\/24-x-36.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-c8049ef8-a40d-4c7e-a4af-065f4a843871\">Download<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-info-box uagb-block-d2ce8ae6 uagb-infobox__content-wrap  uagb-infobox-icon-above-title uagb-infobox-image-valign-top wp-block-uagb-info-box--has-margin\"><div class=\"uagb-infobox-margin-wrapper\"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-title-wrap\"><h2 class=\"uagb-ifb-title\">brochures<\/h2><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-dace6d6f alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-group\">\n<div class=\"wp-block-file\"><object class=\"wp-block-file__embed\" data=\"https:\/\/ericschlau.com\/wp-content\/uploads\/2024\/08\/Video-Brochure.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"Video-Brochure\"><\/object><a id=\"wp-block-file--media-a2338e9b-51ad-4882-a3c6-4fed6e9ea34e\" href=\"https:\/\/ericschlau.com\/wp-content\/uploads\/2024\/08\/Video-Brochure.pdf\">Video-Brochure<\/a><a href=\"https:\/\/ericschlau.com\/wp-content\/uploads\/2024\/08\/Video-Brochure.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-a2338e9b-51ad-4882-a3c6-4fed6e9ea34e\">Download<\/a><\/div>\n\n\n\n<div class=\"wp-block-file\"><object class=\"wp-block-file__embed\" data=\"https:\/\/ericschlau.com\/wp-content\/uploads\/2024\/08\/Calendar-2024.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"Calendar-2024\"><\/object><a id=\"wp-block-file--media-3484be9a-1678-4abe-997b-6d3dd5d3fa04\" href=\"https:\/\/ericschlau.com\/wp-content\/uploads\/2024\/08\/Calendar-2024.pdf\">Calendar-2024<\/a><a href=\"https:\/\/ericschlau.com\/wp-content\/uploads\/2024\/08\/Calendar-2024.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-3484be9a-1678-4abe-997b-6d3dd5d3fa04\">Download<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-605cd1d3 default uagb-is-root-container\">\n<div class=\"wp-block-uagb-container uagb-block-2b2bdb73\">\n<div class=\"wp-block-uagb-container uagb-block-fde03871 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-group\">\n<div class=\"wp-block-file\"><object class=\"wp-block-file__embed\" data=\"https:\/\/ericschlau.com\/wp-content\/uploads\/2024\/08\/Client-Site-Banners.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"Client-Site-Banners\"><\/object><a id=\"wp-block-file--media-12950e03-8591-4a48-bdbf-0af11fb3c807\" href=\"https:\/\/ericschlau.com\/wp-content\/uploads\/2024\/08\/Client-Site-Banners.pdf\">Client-Site-Banners<\/a><a href=\"https:\/\/ericschlau.com\/wp-content\/uploads\/2024\/08\/Client-Site-Banners.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-12950e03-8591-4a48-bdbf-0af11fb3c807\">Download<\/a><\/div>\n\n\n\n<div class=\"wp-block-file\"><object class=\"wp-block-file__embed\" data=\"https:\/\/ericschlau.com\/wp-content\/uploads\/2024\/08\/Email-Signature-Banner.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"Email-Signature-Banner\"><\/object><a id=\"wp-block-file--media-1f698061-a5ca-4e68-99a2-ab61a8d37939\" href=\"https:\/\/ericschlau.com\/wp-content\/uploads\/2024\/08\/Email-Signature-Banner.pdf\">Email-Signature-Banner<\/a><a href=\"https:\/\/ericschlau.com\/wp-content\/uploads\/2024\/08\/Email-Signature-Banner.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-1f698061-a5ca-4e68-99a2-ab61a8d37939\">Download<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n\";s:5:\"color\";s:0:\"\";s:10:\"typography\";s:0:\"\";s:16:\"typography_large\";s:0:\"\";s:17:\"typography_medium\";s:0:\"\";s:21:\"typography_responsive\";s:0:\"\";s:18:\"responsive_display\";s:27:\"desktop,large,medium,mobile\";s:18:\"visibility_display\";s:0:\"\";s:26:\"visibility_user_capability\";s:0:\"\";s:9:\"animation\";s:0:\"\";s:17:\"container_element\";s:3:\"div\";s:2:\"id\";s:0:\"\";s:5:\"class\";s:0:\"\";s:10:\"node_label\";s:0:\"\";s:6:\"export\";s:0:\"\";s:6:\"import\";s:0:\"\";s:11:\"bb_css_code\";s:0:\"\";s:10:\"bb_js_code\";s:0:\"\";s:10:\"margin_top\";s:0:\"\";s:11:\"margin_unit\";s:2:\"px\";s:16:\"margin_top_large\";s:0:\"\";s:17:\"margin_large_unit\";s:2:\"px\";s:17:\"margin_top_medium\";s:0:\"\";s:18:\"margin_medium_unit\";s:2:\"px\";s:21:\"margin_top_responsive\";s:0:\"\";s:22:\"margin_responsive_unit\";s:2:\"px\";s:12:\"margin_right\";s:0:\"\";s:18:\"margin_right_large\";s:0:\"\";s:19:\"margin_right_medium\";s:0:\"\";s:23:\"margin_right_responsive\";s:0:\"\";s:13:\"margin_bottom\";s:0:\"\";s:19:\"margin_bottom_large\";s:0:\"\";s:20:\"margin_bottom_medium\";s:0:\"\";s:24:\"margin_bottom_responsive\";s:0:\"\";s:11:\"margin_left\";s:0:\"\";s:17:\"margin_left_large\";s:0:\"\";s:18:\"margin_left_medium\";s:0:\"\";s:22:\"margin_left_responsive\";s:0:\"\";s:4:\"type\";s:9:\"rich-text\";}s:6:\"global\";b:0;}}"],"_coblocks_attr":["Oswald"],"_coblocks_dimensions":[""],"_coblocks_responsive_height":[""],"_coblocks_accordion_ie_support":[""],"_uag_custom_page_level_css":[""],"ast-global-header-display":[""],"ast-banner-title-visibility":[""],"ast-main-header-display":[""],"ast-hfb-above-header-display":[""],"ast-hfb-below-header-display":[""],"ast-hfb-mobile-header-display":[""],"footer-sml-layout":[""],"adv-header-id-meta":[""],"stick-header-meta":[""],"header-above-stick-meta":[""],"header-main-stick-meta":[""],"header-below-stick-meta":[""],"ast-page-background-enabled":["default"],"ast-page-background-meta":["a:3:{s:7:\"desktop\";a:12:{s:16:\"background-color\";s:0:\"\";s:16:\"background-image\";s:0:\"\";s:17:\"background-repeat\";s:6:\"repeat\";s:19:\"background-position\";s:13:\"center center\";s:15:\"background-size\";s:4:\"auto\";s:21:\"background-attachment\";s:6:\"scroll\";s:15:\"background-type\";s:0:\"\";s:16:\"background-media\";s:0:\"\";s:12:\"overlay-type\";s:0:\"\";s:13:\"overlay-color\";s:0:\"\";s:15:\"overlay-opacity\";s:0:\"\";s:16:\"overlay-gradient\";s:0:\"\";}s:6:\"tablet\";a:12:{s:16:\"background-color\";s:0:\"\";s:16:\"background-image\";s:0:\"\";s:17:\"background-repeat\";s:6:\"repeat\";s:19:\"background-position\";s:13:\"center center\";s:15:\"background-size\";s:4:\"auto\";s:21:\"background-attachment\";s:6:\"scroll\";s:15:\"background-type\";s:0:\"\";s:16:\"background-media\";s:0:\"\";s:12:\"overlay-type\";s:0:\"\";s:13:\"overlay-color\";s:0:\"\";s:15:\"overlay-opacity\";s:0:\"\";s:16:\"overlay-gradient\";s:0:\"\";}s:6:\"mobile\";a:12:{s:16:\"background-color\";s:0:\"\";s:16:\"background-image\";s:0:\"\";s:17:\"background-repeat\";s:6:\"repeat\";s:19:\"background-position\";s:13:\"center center\";s:15:\"background-size\";s:4:\"auto\";s:21:\"background-attachment\";s:6:\"scroll\";s:15:\"background-type\";s:0:\"\";s:16:\"background-media\";s:0:\"\";s:12:\"overlay-type\";s:0:\"\";s:13:\"overlay-color\";s:0:\"\";s:15:\"overlay-opacity\";s:0:\"\";s:16:\"overlay-gradient\";s:0:\"\";}}"],"ast-content-background-meta":["a:3:{s:7:\"desktop\";a:12:{s:16:\"background-color\";s:25:\"var(--ast-global-color-5)\";s:16:\"background-image\";s:0:\"\";s:17:\"background-repeat\";s:6:\"repeat\";s:19:\"background-position\";s:13:\"center 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