{"id":298,"date":"2024-08-20T16:51:50","date_gmt":"2024-08-20T16:51:50","guid":{"rendered":"https:\/\/ericschlau.com\/home-2\/"},"modified":"2026-01-08T17:21:43","modified_gmt":"2026-01-08T17:21:43","slug":"home-2","status":"publish","type":"page","link":"https:\/\/ericschlau.com\/","title":{"rendered":"Eric Schlau & Associates"},"content":{"rendered":"\n
\n

words matter
& move decisions.<\/h3><\/div>

Eric Schlau & Associates <\/strong>is a strategic marketing practice relentlessly focused on finding you the right words to drive response and alignment in complex B2B environments.<\/p><\/div><\/div>\n\n\n\n

\n
\n
Let’s Talk.<\/div><\/a><\/div><\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n
\n
\"\"<\/figure><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
\n
\n
\n
<\/path><\/svg><\/div><\/div>\n\n\n\n

B2b STrategy<\/h4><\/div>

Clarify your growth marketing strategy and eliminate scattershot tactics and shooting from the hip.
<\/p><\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n

\n
\n
<\/path><\/svg><\/div><\/div>\n\n\n\n

Marketing content<\/h4><\/div>

Messaging that’s no-nonsense to educate your market and warm leads for sales.<\/p><\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n

\n
\n
<\/path><\/path><\/path><\/path><\/path><\/path><\/path><\/path><\/path><\/path><\/path><\/path><\/path><\/path><\/path><\/path><\/path><\/path><\/path><\/path><\/path><\/svg><\/div><\/div>\n\n\n\n

Direct response<\/h4><\/div>

Direct-response campaigns that grab attention, drive action, and align with sales.
<\/p><\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

\n\n\n\n
\n

you need good writers now more than ever:<\/h3><\/div>\n\n\n\n
<\/div>

The ugly marketing truth is this:
<\/strong>
1. Most marketing is boring.<\/strong> It blends in. It gets ignored.

2. Too many companies settle<\/strong> for marketing partners who don’t understand their business and words that miss the mark.

3. AI platforms like ChatGPT have no sense of the world<\/strong> or passion. AI content is truly the messy middle. Mediocre at best.

And we don’t exist to deliver more of the same<\/strong>; are passionate about designing marketing programs that make an impact<\/em> and drive conversation. Campaigns that are bold, direct, and unafraid to challenge the status quo.

Why settle for the artificial<\/strong> when you can partner with a team that refuses to be? Let’s build something real together.<\/em><\/p><\/div><\/div>\n<\/div><\/div>\n\n\n\n

who do we serve?<\/h2><\/div><\/div><\/div><\/div>\n\n\n\n
\n
\n
\n
<\/path><\/svg><\/div><\/div>\n\n\n\n

Commercial manufacturing & Distribution <\/h4><\/div>

From OEMs to industrial suppliers, I help B2B brands clarify technical value and turn it into compelling messaging.
<\/p><\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n

\n
\n
<\/path><\/path><\/path><\/path><\/path><\/path><\/svg><\/div><\/div>\n\n\n\n

Power, energy, Cleantech companies<\/h4><\/div>

Renewable energy sectors like solar, wind and uninterrupted power supply need help educating markets and driving adoption.<\/p><\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n

\n
\n
<\/path><\/path><\/path><\/path><\/path><\/path><\/path><\/path><\/path><\/path><\/path><\/path><\/path><\/path><\/path><\/path><\/path><\/path><\/path><\/path><\/path><\/svg><\/div><\/div>\n\n\n\n

Marketing & Advertising professionals<\/h4><\/div>

Agencies and in-house marketers turn to me for freelance support that’s sharp, strategic and ready to deploy.<\/p><\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

from freelance to framework.<\/h2><\/div>

Let\u2019s be honest, most B2B strategy sucks. Real Direct B2B exists to fix that. It\u2019s a no-fluff, no-jargon marketing consultancy I created to help brands get focused, get aligned, and get results.

Watch the video and visit www.realdirectb2b.com<\/a> for more.
<\/p><\/div><\/div><\/div>\n\n\n\n

\n
\n