words matter
& move decisions.
Eric Schlau & Associates is a strategic marketing practice relentlessly focused on finding you the right words to drive response and alignment in complex B2B environments.
B2b STrategy
Clarify your growth marketing strategy and eliminate scattershot tactics and shooting from the hip.
Marketing content
Messaging that’s no-nonsense to educate your market and warm leads for sales.
Direct response
Direct-response campaigns that grab attention, drive action, and align with sales.
you need good writers now more than ever:
The ugly marketing truth is this:
1. Most marketing is boring. It blends in. It gets ignored.
2. Too many companies settle for marketing partners who don’t understand their business and words that miss the mark.
3. AI platforms like ChatGPT have no sense of the world or passion. AI content is truly the messy middle. Mediocre at best.
And we don’t exist to deliver more of the same; are passionate about designing marketing programs that make an impact and drive conversation. Campaigns that are bold, direct, and unafraid to challenge the status quo.
Why settle for the artificial when you can partner with a team that refuses to be? Let’s build something real together.
who do we serve?
Commercial manufacturing & Distribution
From OEMs to industrial suppliers, I help B2B brands clarify technical value and turn it into compelling messaging.
Power, energy, Cleantech companies
Renewable energy sectors like solar, wind and uninterrupted power supply need help educating markets and driving adoption.
Marketing & Advertising professionals
Agencies and in-house marketers turn to me for freelance support that’s sharp, strategic and ready to deploy.
from freelance to framework.
Let’s be honest, most B2B strategy sucks. Real Direct B2B exists to fix that. It’s a no-fluff, no-jargon marketing consultancy I created to help brands get focused, get aligned, and get results.
Watch the video and visit www.realdirectb2b.com for more.