Your category is
still wide-open.
Write and own it now.
Our recent audit of 548 mid-market manufacturers and distributors ranging from $75M to $300M reveals a major owned media market gap. Only 6% publish newsletters, only 9% publish white papers, only 16% publish active blogs. Zero have written a book.
Strategic ghostwriting, owned media, and marketing for executives — books, original research, thought leadership, articles, blogs, and essays.
BUSINESS BOOKS
BROUGHT TO LIFE.
Full-service ghostwriting for executives who have the expertise but not the time. From first conversation to published book.
The Self-Aware Brand
A complete ghostwrite — from strategy extraction through final manuscript. The growth mindset framework a brand therapist built over two decades, captured and structured as a book that sells his expertise while he sleeps.
The Mid-Market
Owned Media Gap
A national audit of 548 mid-market manufacturers and distributors ranging from $75M to $300M reveals a market absent of long-form owned media assets like books, white papers, essays, blogs, newsletters, and podcasts that compound.
Presenting a significant market gap and opportunity to build a true competitive advantage — because nobody is doing it.
Most mid-market industrial companies invest in platforms they don’t own rather than in assets they control – leaving them exposed when the algorithm changes or the platform fades away.
Trade press is the one area with meaningful presence, but it’s earned media on someone else’s platform.
Five findings that define the gap — and the opportunity for any company willing to act before the window closes.
Schedule a conversation.
Thirty minutes. We’ll talk about your category, your current owned media position, and whether the audit makes sense as a first step.